Application skincare (Narme)

Intro

Narme is a skincare shopping and consultation app. It combines an online store with human consultation, AI-powered product support, and a dedicated space for international experts.
My Role: User research, UX & UI design, user testing, branding, and visual identity.

Role

User Research: Conducted interviews with potential users and competitor analysis.
UX Design: Defined scenarios and user flows for shopping, consultations, and expert interaction.
UI Design: Developed the design system including colors, typography, and components.
User Testing: Tested prototypes with users and iterated based on feedback.
Branding: Designed the logo and selected a color palette inspired by the concept of softness and trust.

Background

Buying skincare products is often confusing. Limited knowledge about skin types and product ingredients leads to wrong choices, wasted money, and user dissatisfaction.
Narme was designed to address this challenge: an app that simplifies the shopping process while offering trusted consultation and reliable content.

Research

Methods: 10 user interviews + benchmarking of similar apps (beauty e-commerce and online consultation platforms).
Personas:
- Regular User: wants fast, simple, and reliable shopping.
- Medical Expert: needs a trusted space to present credentials and connect with an audience.
Key Findings:
- Users worry about wasting money on the wrong product.
- Human consultation increases initial trust.
- Fast AI responses and quick access to doctors are essential.
- Experts require a professional platform separated from casual advertising.

Objective

Simplify the shopping journey for skincare and haircare products.
Provide free human consultation to build initial trust.
Offer AI-powered product support for instant and personalized answers.
Enable online expert consultations with certified dermatologists (short sessions, up to 15 minutes).
Create a platform for international experts to share verified articles, test products, and interact with users via stories and live sessions.
Build trust and loyalty through the combination of shopping, consultation, and scientific content.