Introduction

Noor is a visual identity project for a sunglasses brand inspired by the warm and sunny climate of the Middle East. The goal was to reflect the concepts of light, protection, and minimal elegance in a unified design experience.

Brand Name Exploration

At the beginning, several culturally and conceptually rich names were explored:

  • Noor: Meaning “light”; simple, memorable, and directly linked to eye protection.

  • Rrorad: Short for Prohibition of Radiation, highlighting protection from harmful rays.

  • Kavir (Desert): Evoking the heat and brightness of the desert sun.

  • Parto (Ray): A direct reference to light rays.

  • Razan: A Kurdish word meaning “beam of light.”

  • Hafez: Meaning “guardian” or “protector.”

     

After thoughtful consideration and with guidance from my professor, I chose the name Noor. I opted for the “Noor” spelling (as opposed to “Nour”) to give myself greater flexibility and creative freedom in designing a distinctive visual identity.

From there, I began sketching initial logo concepts, knowing that I needed to create both a symbolic icon and a typographic logo. My goal was to develop a visual brand that was minimal, modern, and deeply meaningful — just like the name Noor itself.

Logo Design Process & Sketches

  • Multiple sketches and iterations were created to explore different visual directions.

  • The main focus was on circular forms: representing both sunglass lenses and the two “O’s” in Noor.

  • Several explorations referenced the desert sun and horizon, others simplified round and square frames.

  • Both English and Persian typography were tested to explore cultural adaptability.

Here are some of my ideas/sketches.

Then, with the help of my professor, I selected some of the best sketches.

In the end, we selected both the logo and the logotype.

Color Palette

The Noor brand color palette is inspired by deserts and sunlight:

  • Earthy Browns: Symbolizing soil, nature, and authenticity.

  • Orange: Energy and the intensity of the sun.

  • Yellow (Primary): The core of the brand identity, symbolizing light.

  • Black (Secondary): Strength, protection, and contrast.

  • White (Tertiary): Simplicity and clarity.

Noor Billboard – Integrating Product with Visual Identity

Description

The billboard was designed to present the brand name and product simultaneously.

  • Repetition of yellow circles in the background evokes sunlight and energy.

  • At the center, sunglasses replace the two O’s in Noor, directly linking the product to the brand identity.

  • A curved line beneath the glasses suggests a smile, giving the brand a friendly and approachable character.

Visual Impact

  • The dominant yellow quickly attracts attention and reinforces the connection between the brand and light.

  • Combining typography with the product creates a memorable identity.

  • The minimalist composition ensures that the message is understood instantly, which is essential for billboard design.

Urban Posters – Noor Brand

For the outdoor section, I designed two posters to show different sides of the brand:

  • The left one is more conceptual and minimal, using desert yellow and a simplified sunglass form to express light and heat.

  • The right one is more human and playful, with a model, bright yellow, and a lemon gesture to connect emotionally.

The main idea: Noor can be both minimal and conceptual while also being joyful and approachable.

Mobile App – Noor Brand

To extend the brand’s digital presence, I designed a mobile shopping app for sunglasses. The first screen introduces the brand with a model and slogan, the second highlights the “Round” collection, and the third provides full product details including color options, price, and purchase button. The use of yellow as the primary color, combined with black and white, ensures a consistent brand identity and a clear, user-friendly experience.

Stationary design

To strengthen the brand identity, I designed a full stationery set including a letterhead, envelope, business cards, and supporting graphic elements. The brand’s primary yellow, combined with black and white, conveys both energy and clarity while keeping the design professional and cohesive. The logo is applied across different formats with consistent proportions, while small details such as the QR code and circular graphic elements enhance visual unity. This stationery system ensures that Noor stands out and remains memorable in everyday brand interactions.

Instagram Carousel – Noor Brand

I designed a three-post carousel to showcase both the product and the brand identity. The central post with the model builds a human connection, while the side posts emphasize the sunglasses. The yellow tone, drawn from the brand palette, paired with minimal black and white backgrounds, creates a clean and luxurious feel. Small details such as the logo and Limited Edition highlight the exclusivity of the brand.

Motion design

  • Aim: Convey “light and clarity” using type itself.

  • Method: Grid-based letterforms to keep things clean and legible.

  • Rhythm: In/out type moves and small tracking changes guide reading.

  • Focus: Dark background + yellow highlights for clear emphasis.

  • Audio: Sound helps timing; typography carries the message.

Animated type expressing light, rhythm, and clear hierarchy for Noor