Background
Heliconix Group, a subsidiary of GmbH Synthetik Eurotech, operates in the skincare and beauty industry with branches in both Iran and Germany. The company needed a modern website to introduce the brand professionally, attract new international customers, and showcase its products.
The website was designed to be fully multilingual (Persian, Arabic, English, German) in order to reach a global audience.
My Role
UI design in Figma
UX design in collaboration with the sales and marketing teams
WordPress development using Elementor Pro, WooCommerce, multilingual plugins, and SEO tools
Managed the full process from wireframes to launch
Timeline: 2 months
Process
UI Design: created clean, minimal layouts reflecting the brand identity
UX Workshops: worked with sales and marketing to simplify user journeys and highlight products
WordPress Development: customized the theme, set up product catalog and multilingual functionality, optimized for SEO and mobile
Testing & Iteration: applied changes based on team feedback before launch
Challenges
Budget constraints led us to choose WordPress as the CMS
Team coordination issues caused delays (missing content, untranslated copy)
International hosting created technical challenges, requiring direct communication with the provider abroad
The company has not authorized the use of its product images or pricing in this portfolio. All images and prices shown here are fictional placeholders for demonstration only
Outcome
The Heliconix website launched successfully after 2 months and was live for 3 months. Despite being taken offline later due to budget limitations, during its active period it achieved:
~40% increase in site visits
Over 120 contact form submissions
~30% improvement in engagement with product pages
Feedback from both the internal team and customers was highly positive.
