Kufic Geometry – Fatemeh
This project presents a logotype design of the name “Fatemeh” inspired by ancient Kufic script. The aim was to recreate a geometric and ornamental form that remains rooted in the tradition of Islamic calligraphy while adapting to the needs of contemporary graphic design. Its grid-based structure and repetitive symmetry enhance the identity of the piece, transforming it from simple lettering into a strong visual composition. The work was selected for inclusion in the university exhibition.
Typographic Forms in Nastaʿlīq and Kūfī
Nastaʿlīq
This piece emphasizes the calligraphic qualities of Nastaʿlīq. The elongated strokes and letter connections create an internal rhythm that strengthens the continuity of the script. The composition of letters highlights movement, fluidity, and the inherent harmony of the style.
Kūfī
This piece focuses on the geometric structure of Kūfī. Letters are formed on a grid with angular proportions, and the negative space actively defines the shapes. Repetition and linear order emphasize structural clarity and legibility.
Together
Presenting these two examples illustrates two distinct dimensions of Persian typography: one rooted in rhythm and fluidity, the other in geometry and structural order.
Redesign Behnoosh logotype
In this redesign exercise, I explored ways to refine the Behnoush logotype and bring it closer to the brand’s identity and audience. The original version had challenges with legibility, form consistency, and harmony between Persian and English. My effort was to create a more balanced typographic system by focusing on readability, visual coherence, and adaptability across different media. The process reflects an attempt to address the previous issues while staying aligned with Behnoush’s core values.
After redesign…
Design ideas for (ک) monotype
This work was part of a typography course exercise, where designing a monotype for Kalleh was the final assignment. As one of Iran’s largest dairy brands, Kalleh builds its identity on health, freshness, quality, and innovation, and is recognized both domestically and internationally. The aim of this exercise was to explore different directions for a monotype derived from the Persian letter “ک”, capturing the brand’s multiple dimensions—from its connection to nature and health to its industrial scale and organizational consistency.
Arrow-like and dynamic shapes. These reinterpret “ک” with directional curves, symbolizing growth and forward movement, though close to tech aesthetics.
Wave-like and fluid forms. They strongly communicate the sense of flow, smoothness, and the freshness of milk. A strong option to represent the brand’s vitality.
Simple geometric K combinations. More direct and typographic. Useful for a minimal and international identity, though less distinctive in character.
Angular check-mark reinterpretations. Minimal and sharp, these monotypes highlight progress and approval, though they reduce Persian identity.
Simplified linear versions. Stripped down to minimal strokes, “ک” becomes highly legible and functional, though less expressive visually.
Forms resembling leaves and check marks, inspired by the Persian letter “ک”. They convey a sense of nature, freshness, and health. Very suitable for Kalleh’s organic brand identity.
Grid-based and parallel line structures. Highly logical and systematic. They represent large-scale production but may appear too rigid for end users.
Simplified forms with parallel lines and diagonal cuts. They suggest movement and flow but have less direct connection to dairy identity. With refinement, they could serve as secondary or complementary brand marks.
Final Conclusion: Among the eight directions, wave-like/fluid and leaf-like/organic are the strongest fits. They clearly express freshness, vitality, and a direct link to nature and health—core to a dairy brand like Kalleh. The other routes—grid-based, arrow-like, and geometric—work well as complementary layers (industrial order, innovation, international tone) but are weaker as the primary identity. Bottom line: build the core on fluid + organic, use the rest as support.
Design Persian/Arabic font
Introduction
This project is a typography exercise based on the Persian/Arabic script. The approach was to reduce the letters to simplified geometric forms, removing curves and ornamentation in order to test how legibility could be maintained within a minimalist system.
Design Process
The work began with the Persian letter “ب”, used as the structural base for developing the rest of the alphabet and numerals.
Forms were gradually expanded and refined into a consistent set.
Words such as “ایمان” (faith) and “سلطان” (sultan) were drawn to test rhythm and readability.
Sketches and final outputs were developed using Adobe Illustrator and Photoshop.
The process extended over a period of two months.
Outcome
The result is a display-oriented typeface with a rigid, angular, and modular structure. It emphasizes geometric logic over traditional aesthetics, while still retaining references to the cultural roots of Persian calligraphy.