Visual Composition: Dark background with a close-up photo of a woman holding a dumbbell. The text is placed on the left in high contrast white.
Typography: The bold headline “Embrace the Power of Sports” highlights energy and strength. Supporting text reinforces transformation, flexibility, and vitality.
Color & Mood: Black background with spotlight photography conveys power, focus, and intensity.
CTA: “Get started” in white provides strong contrast against the dark background.
Message: This design positions fitness as a discipline of strength, energy, and empowerment.
Visual Composition: A split layout with soft beige on the left for text and a full-bleed image on the right of a person practicing yoga at sunrise.
Typography: The bold heading “Embark Journey of Yoga” grabs attention, followed by descriptive body text that emphasizes serenity, balance, and transformation.
Color & Mood: Warm, natural tones (beige, sunrise colors) create a calm, peaceful atmosphere aligning with yoga’s philosophy.
CTA (Call to Action): The “Get started” button is dark but clear, inviting the user to take action.
Message: The page communicates yoga as a spiritual and transformative practice, focusing on mind-body unity and self-discovery.
Visual Composition: Black background with playful food illustrations and a large, realistic photo of pizza on the right. Text is positioned on the left with a bold, fun headline.
Typography: The heading “Authentic Flavors At Our Pizza Haven” uses a friendly, rounded font style that feels casual and inviting.
Color & Mood: Black with red and orange accents creates appetite appeal while also feeling modern. Illustrations of food ingredients add a playful touch.
CTA: The “Order now” button in orange is eye-catching and encourages immediate action.
Message: The page emphasizes flavor, tradition, and indulgence, inviting customers to enjoy a joyful, tasty experience.
This poster was designed as an exercise in visual communication for product promotion. The focus was on visual hierarchy, ensuring that the product, headline, description, and call-to-action button guide the viewer’s attention in order. A dark background with blue lighting was used to create a modern, premium feel, while clean typography maintained clarity. Three variations with vertical and horizontal layouts were developed to explore adaptability across different media platforms.